
Coca-Cola and spirit and wine giant Brown-Forman are shaking things up with a new canned, ready-to-drink, pre-mixed version of the iconic Jack and Coke cocktail.
Jack Daniel’s & Coca-Cola RTD will be made with Jack Daniel’s Tennessee Whiskey and Coca-Cola. The beverage will be available in markets around the world, with an initial launch planned for Mexico and the US in 2024.
The global benchmark for alcohol beverage volume (ABV) is 5% but will vary depending on the market. A zero-sugar version of the beverage will also be available.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said a spokesperson.
